A Founder’s Guide to Raising Equity

Steps to Take to Fund Your SaaS Business

There are thousands of passionate SaaS founders working in many ways to grow their idea, product, or solution to support ambitious goals for the future of their business.

Growing businesses need funding to fuel their business, and many SaaS founders often see an equity raise as validation of their business growth. Equity can be an excellent option for founders. However, the timing and terms on which equity is raised are crucial.

In the complimentary whitepaper, A Founder’s Guide to Raising Equity, we layout out different aspects that Founders need to consider to help navigate the process and minimize dilution and retain as much of their ownership stake as possible.

Key Inclusions

Real-world scenarios of when equity is right for a business
Expert insight on how to prepare for the raise
Tips for developing a data room
Recommendations on how to build a funding plan and how to structure the investment
Best practices on what to look for in an investor and key questions to ask before taking equity
Issues to be aware of and what to expect after the raise