ACCORDING TO BCC RESEARCH before COVID-19, the SaaS market was in the process of doubling in size from 2017-2022. Due to the pandemic, many businesses within SaaS had down months, increased churn, and slowed growth. But as a whole, the SaaS market stood out in 2020 as a stable, growing, and profitable business model.
“Covid-19 has magnified all the advantages of SaaS – companies need turnkey digital solutions that allow all employees to communicate and collaborate in a consistent way while minimizing upfront and ongoing costs.“
- Andrew Butt, Co-founder, and CEO at Enable